{"title":"HOOKJAW Baits","description":"\u003cp\u003eHOOKJAW Baits — the viral urchin bait, hand-packed in Peoria, Illinois. The Jawbreaker is a dense 1\" soft-plastic ball with a 4\" spread of full-length spines that trigger reaction strikes from pressured bass. Four colors: White Pearl, Moss Monster, Swamp Craw, and Dirty Gill. $15 each or 2 for $25. Founded and run by Benjamin Brockett. \u003cem\u003eBait hits different.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"jawbreaker","title":"HOOKJAW Jawbreaker Urchin Bait — Spiny Soft Plastic Bass Lure","description":"\u003cp\u003e\u003cstrong\u003eThe Jawbreaker — the urchin bait that's going viral, in stock.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUrchin-style baits are blowing up on the tournament scene and all over social — and this is HOOKJAW's: a dense soft-plastic ball bristling with full-length spines that trigger reaction strikes from bass that have already seen every standard bait in the box. Designed, packed, and shipped by HOOKJAW Baits out of Peoria, Illinois.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e$15 each — or grab 2 for $25\u003c\/strong\u003e (discount applies automatically at checkout).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize \u0026amp; specs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBall:\u003c\/strong\u003e 1\" diameter dense soft-plastic core\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpines:\u003c\/strong\u003e 4\" total spread, tip to tip — a big flaring profile from a compact bait\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack:\u003c\/strong\u003e one Jawbreaker per bag, hand-packed with the HOOKJAW label\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFour colors:\u003c\/strong\u003e White Pearl, Moss Monster, Swamp Craw, and Dirty Gill.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e the spines flare in the water like a creature in a defensive posture — a crawfish curling up, a threatened craw or goby. Bass hit it on instinct, not preference. It shines on pressured water where the usual stuff gets ignored.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to fish it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNed \/ finesse jig head\u003c\/strong\u003e — light head, slow drag and deadstick on bottom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNail weight\u003c\/strong\u003e — push a nail weight into the body for extra casting distance and a faster fall while keeping the natural, weightless look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrop shot\u003c\/strong\u003e — light hook, 6\"–18\" leader, vertical in deeper water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexas rig\u003c\/strong\u003e — small wide-gap hook, 1\/16–1\/8 oz weight around cover.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJig trailer\u003c\/strong\u003e — pinned on a small jig for a bulked-up craw profile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTargets:\u003c\/strong\u003e largemouth and smallmouth. Clear to lightly stained water.\u003c\/p\u003e\n\u003cp\u003eFollow the catches at \u003ca href=\"https:\/\/www.instagram.com\/hookjaw_baits_\/\" target=\"_blank\"\u003e@hookjaw_baits_\u003c\/a\u003e — proof the Jawbreaker rips lips.\u003c\/p\u003e","brand":"HOOKJAW","offers":[{"title":"White Pearl","offer_id":45073780015312,"sku":"HJ-JAW-WHITEPEARL","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Moss Monster","offer_id":45073780048080,"sku":"HJ-JAW-MOSSMONSTER","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Swamp Craw","offer_id":45073780080848,"sku":"HJ-JAW-SWAMPCRAW","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Dirty Gill","offer_id":45073780113616,"sku":"HJ-JAW-DIRTYGILL","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0818\/6832\/files\/hookjaw-jawbreaker-bass-mouth.jpg?v=1784568520"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/0818\/6832\/collections\/hookjaw-logo.jpg?v=1784569091","url":"https:\/\/brockettbuilt.com\/collections\/hookjaw-baits.oembed","provider":"Brockett Built","version":"1.0","type":"link"}